- Return phone calls/emails
- Be helpful (answer the question behind the question)
I realize that this seems so elementary, but there’s still a great number of small businesses that don’t heed to this advice and they are losing sales because of it.
Recently, I’ve been in a position to hire a wide variety of service providers personally and I’ve been shocked at how many small businesses didn’t return my calls/emails, or when they did, gave me minimal information or confusing information.
It’s definitely worth a small investment to hire some professional marketing consultants to act as secret shoppers for your business or organization to ensure these two things are happening and, if not, to start to fix them.