Crisis communications: Think about your competition

A group of bikers riding in a bike race
Just as athletes have to plan for their own or a competitor’s mistake, we also need to consider our competition in crisis communications

In crisis communications, we’re trained to think about all of our stakeholders including customers, employees, partners, etc. But we need to also think about and react to how our competitors will respond our crisis. How will they respond? How will they try to gain market share or serve their purposes during and after a crisis?

And how will we respond if our competitors have a crisis? Should we react (public comment, changing production amounts, etc.)? Will we need to change our messaging during that time? Could their crisis spread to us?

We need to consider our competition before, during, and after a crisis.

Suggested reading:

Crisis Communications: A tale of marijuana and two U.S. Presidents

The one thing companies are still doing wrong in crisis communications

One thing missing from crisis communications advice: Resume community relations as fast as you can

Prevent a PR crisis: Explain why upfront

Dear company representatives, stop commenting on controversial issues!

Photo: “Philadelphia Bike Race – flying off Lemon Hill” by joiseyshowaa, via Flickr Creative Commons is licensed under CC BY 2.0

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