In crisis communications, we’re trained to think about all of our stakeholders including customers, employees, partners, etc. But we need to also think about and react to how our competitors will respond our crisis. How will they respond? How will they try to gain market share or serve their purposes during and after a crisis?
And how will we respond if our competitors have a crisis? Should we react (public comment, changing production amounts, etc.)? Will we need to change our messaging during that time? Could their crisis spread to us?
We need to consider our competition before, during, and after a crisis.