You can have any feature you want, as long as you (still) only want one

Although it’s never been proven that Henry Ford ever said “You can paint it any color, so long as it’s black” when referring to the Model T, the legend serves as a good example of a snapshot in time, and a way of thinking about marketing and consumers. It was the factory approach, that didn’t allow for customization of products or services.

Today we talk heavily about the consumer being able to customize anything they want, but is this really true? Or are we only allowed to customize certain aspects that companies want us to be able to?

I still have an iPhone 4s. Partially this is because I value money more than the latest technology, but partially it’s because I can’t find the case that I want. I currently have a MossGreg case and I LOVE IT. I love the wallet part of it and I don’t want to give that up . But, as I’ve mentioned on Twitter, my iPhone drains battery like a chocoholic who found a Hershey’s Syrup bottle (admittedly, partially because of my use patterns). So I’ve been on a mission to find an iPhone 5s case that is both a wallet and an extended battery. So far, I’ve only found one, by an unknown company, with very mixed reviews.

The major iPhone case suppliers offer many different colors and styles, but they don’t mix features. You can have an extended battery, but no wallet, no waterproofing, etc. Basically, pick one feature, and no more than one.

If we truly believe that the wave of the future is customization, we still have a ways to go.

2 thoughts on “You can have any feature you want, as long as you (still) only want one

Add yours

  1. There tends to be more customization options from startups and small businesses, so I’m interested to see how that influences customization practices as a whole. For large companies, it’s not cost effective, but small businesses have more flexibility and are more willing to meet the customers’ desires. As more startups emerge, it’ll be interesting to see how larger companies adapt to stay on top.

    1. Hi Kristine,

      Thank you so much for the response! I agree with you, I think the smaller companies are in a much better position to be more flexible and responsive to consumer needs/wants.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: