NFL tries to appease female fans after purse ban: “Fanicures,” pop-up stores and things that go wrong

A photo of a hand with manicured nails. The nails are blue, red and white in varying simple designs to match the colors of the Houston Texans
Thanks to CoverGirl for my “fanicure” at the Houston Texans game.

Before heading to the Houston Texans game today, I read CultureMap’s article titled,  NFL tries to court back female fans: Does a pop-up lounge with “fanicures” make up for purse ban?. As a marketer, things like this fascinate me, so one of my friends and I ventured into the pop-up store.

The merchandise was exactly what they said, very female-oriented and very trendy. the free “fanicures” were great (thanks CoverGirl!) and the photo booth was fun. Overall, do I think they won back some female fans with it? Maybe. I, for one, at least appreciated the gesture.  And I learned a lot about products now available that I didn’t know about before.

But not everything went well for this special promotion event. There were three broken windows that they might want to address before their next event:

  • There was an hour wait for a “fanicure,” But, they took my cell number and told me they’d text me when it was my turn. Two hours of holding my cell at the game and still no text. So, I went back. Their text feature wasn’t working, but the woman organizing the fanicures told me she’d fit me in next and she held true to that.
  • The CultureMap article said they wouldn’t be selling purses. Ironically, they were.  Just don’t try to bring the purse you buy there into the stadium. They don’t meet the NFL Bag Policy guidelines.
  • The photo booth was a lot of fun and we had a good time partaking in that.  But, when we got our printout, we had no where to put it to keep it safe. The printed photo strip was longer than our allowable bag size, so it wouldn’t fit anywhere.

Overall, I think this was a great event in the long process of winning-back female fans and the broken windows were pretty minor considering. Best of luck to the NFL and GO TEXANS!

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