Not too long ago, I read an article by Clifford Pugh on Culture Map titled, How Instagram is ruining New York fashion week: Shows are meant to be savored, not shot and it got me thinking. I like fashion, but what intrigued me more was what he had to say about how our incessant need to photograph every little thing and how doing so was robbing us of those moments that we should be enjoying.
This may not be true for everyone, but it is for me: The more photography, videography and visual imagery becomes part of my job, the more obsessed I’ve become with obtaining the “perfect shot.” I will wander around looking for the perfect lighting, the perfect person to represent what I need, etc. and then take hundreds of photos in a single hour. Obviously, if it’s for my work, that’s what I do, but this obsession has crept into my personal life as well.
So, last week, while I was on vacation, I tried to put down the camera. Sometimes I succeeded, sometimes I didn’t. And, admittedly, my obsession and her talent led one of my friends to take one of the best portrait shots I’ve seen in a very long time. But, there were a few times during the week that I was able to stop myself, put down the camera, and just soak the image in.
Reading Clifford’s article reminded me that sometimes the true beauty of something cannot be captured in a photograph, it can only be captured in a memory.