I’ve written a lot about how small things, “broken windows,” can ruin your business reputation very quickly. Today, I’d like to focus on the opposite. Sometimes, it’s the small touches that add novelty to your product or make your customers feel special that set you apart in your customer’s mind. It might be a bud vase in the VW Beetle, the Enterprise Candyman shuttle driver handing out chocolate, or beautifully shaped soap for your hotel rooms. The small touches do a lot to ensure your business’ success.
To that end, I’d like to congratulate Carl Wunsche Sr. High School and career academy for going the extra mile and making their dental patients feel more comfortable. I was touring their facility as part of the Leadership North Houston program and noticed on the tour of the dental area that they put massage pads on the chairs for the dental patients. Earth-shattering? No. But a very nice small touch for their patients. I don’t know about you, but I’d feel a LOT better about going to the dentist if I could get a massage at the same time.