How to make your political opponent look bad in TV ads: A step-by-step guide

Since I’m guessing you loathe television political ads as much as I do, let’s turn it into a game; how many of the TV political ads that you see follow this formula?

A black and white old television set. On the screen are found young people gathered around a TV themselves
“not everything has a reason” by Robert Couse-Baker is licensed under CC BY 2.0

Since I’m guessing you loathe television political ads as much as I do, let’s turn it into a game; how many of the TV political ads that you see follow this formula?

(written with sarcasm, but really, see how many actually fit this)

Step 1: Obtain footage of your opponent, preferably with them alone. Bonus points if it shows them walking away from people.

Step 2: Change the footage of your opponent from color to black and white.

Step 3: Add daunting music, as similar to the Jaws movie theme without being obvious. Also, you don’t want to distract your audience by having them think “I really want to watch Jaws now, that movie is awesome.”

Step 4: Contrast the black and white footage you’ve just showed with testimonials from senior citizens, veterans, and working-class people talking about how that candidate just “isn’t right for us,” but your candidate is. Bonus points for each time one of them says “trust” with your candidate.

Step 5: Show video of your candidate walking into a room, waving, while a very large group stands and claps like they’ve each just won a million dollars. Make sure the music is upbeat and hopeful-sounding.

Step 6: Show your candidate having one-on-one conversations with senior citizens, veterans, and working-class people. Bonus points for small children, especially babies.

Step 7: Show your candidate looking directly into the camera, saying how much he or she will “work for you.”

Step 8: End with the obligatory stuff. “I’m x candidate and I approve this message” and “This ad was paid for by x committee that sounds like it has nothing to do with politics.”

And, cut.

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Examples of digital marketing fails (broken windows)

The last time I gave a workshop on the Broken Windows Theory and how it related to marketing, a participant gave me feedback that I needed to include more web-based and digital examples. And, she’s absolutely right.

So to fix that, I’ve started collecting digital examples of broken windows. Taking inspiration from one of the blogs I read for fun, McMansion Hell, I’ve added parody comments to the photos.

Without further adieu, enjoy!

Priority Pass website with residence spelled incorrectly

Another fun fact about this one: I was nice and emailed their support department over a month ago and let them know about the typo. I got a standard, “thanks for your feedback” macro response. But did they fix it? Nope.

Cooking light recipe missing ingredients

So much for wanting to make this recipe

Branding to millennials web banner where millennials is spelled wrong. It also shows only white men and they are using their technology in ways that looks like work. There is only one woman in the photo. She's white, and taking a selfie

Thanks to a friend for sending me this one. Beyond the typos, my friend pointed out that the graphic is also problematic; it only shows white millennials even though millennials are incredibly diverse, and the only woman depicted is using her technology to narcissistically take a selfie.

Linked in notification, saying I haven't connected with a coworker for 2 years, even though I work with him every day

Let’s be real here for a minute: We really know why this came up. Phil hasn’t had a need to get on LinkedIn in a few years and they want him back, because eyeballs mean ad revenue. So it’s more about getting him back than doing to me a favor. But to me, it feels like that ex who tells your friends to tell you that they “just hope you are well” in hopes you’ll take that as a cue to contact them.

To give LinkedIn credit, this may be helpful at a large organization where you don’t interact with almost everyone every day. So, for this one, it could be a simple change to the algorithm; only show these messages if it’s an organization of x (200?) employees or more.

Screenshot of a law firm website where the photo of the lawyers is pixelated in a way that gives them a weird halo/aura around their heads

Two ideas of how this might have went down:

Option 1:

Web designer: Can you send me a high resolution version of the photo of you in the courtroom?

Lawyers: Sure. Here you go.

Web designer: Um, that’s low resolution. Can you send me the high res file?

Lawyers: We sent you the file.

Web designer: Yes, I know, but you sent me the low res file

Lawyers: We sent you the file!!!! Just do your file.

Web designer: (sigh) Fine. I give up (or a stronger version of this)

Option 2:

Web designer: We need high quality photos for the website

Lawyers: How much is that going to cost?

Web designer: (gives number)

Lawyers: What?!? That’s too much money. Ted’s kid does a great job taking photos. We’ll just have him do it with his phone.

Web designer: Those won’t look good

Lawyers: They’ll look fine…

On another note, the reason I ended up on their website in the first place is because of some entertaining billboard replacement.

A billboard for a law firm that represents drunk driving cases. Below it is a billboard for Miller Lite

Moving on…

A screenshot of an email promotion from a gym advertising a pizza and beer party after a new workout class

I don’t think I’ll ever tire of the hypocrisy of gyms serving pizza and beer. This one is especially fun because the fitness center is tied to a hospital.

An iphone screenshot of Jason's Deli's website with the words "Access Denied" when I tried to click on their nutrition information

Actually they are right, I don’t want to see the nutrition info. I’m happy being blissfully unaware in this case.

iphone screenshot of a website with an error message that says "email not exists"

There, I fixed it.

Fair use disclaimer

All screenshots are used in this post under fair use for the purposes of education, satire, and parody, consistent with 17 USC §107.

Creative Commons Licenses 101 openly-licensed PowerPoint slides

Creative Commons Licenses 101 (openly-licensed)

As part of the Creative Commons Certificate for Educators, I developed the above set of PowerPoint slides covering the basics of Creative Commons Licenses, including the three layers of the licenses, the four license elements, the six Creative Commons licenses, how the licenses interact with exceptions and limitations of copyright, the licenses and public domain, and more.

Please note that the simplicity of this design is intentional; I subscribe to the Presentation Zen philosophy of presentations, which includes not putting a lot of words or clutter on slides. However, since I won’t be presenting this slide deck in person and to make it as useful to others as possible, I included more wording than I normally would.

Copyright law 101 openly-licensed PowerPoint slides

Copyright law 101 openly-licensed PowerPoint slides

As part of the Creative Commons Certificate for Educators, I developed the above set of PowerPoint slides covering the basics of Copyright law, including how to obtain copyright, copyright holder rights, fair use, public domain, and more.

Please note that the simplicity of this design is intentional; I subscribe to the Presentation Zen philosophy of presentations, which includes not putting a lot of words or clutter on slides. However, since I won’t be presenting this slide deck in person and to make it as useful to others as possible, I included more wording than I normally would.

Jennifer Lopez’s Dinero music video: Product placement to the extreme

What struck me as over the top this time in her music video, however, was the level of product placement.

I have a confession to make: I’m a Jennifer Lopez fan. I don’t listen to her often, follow her career much, or really know that much about her. I usually have a very rational reason for liking someone, but JLo is just….entertaining. She’s so over-the-top so much of the time and I find it hilarious.

And she didn’t disappoint in her new music video for the song, Dinero. Walking an ostrich, roasting marshmallows over a fire made of cash, spray painting a luxury vehicle, etc. What struck me as over the top this time in her music video, however, was the level of product placement.

A breakdown of product placement in Dinero

(intentionally not linking these to product sites)

Mig Vapor e-cigarette – :28 (product use) :30 product use + hat

Jersey Mike’s Subs – 1:40

Lyft – 2:06-2:18, 5 times

Time magazine – 2:21

New York Yankees – 2:32. Although this might just be her fandom coming through. She is, after all, “Jenny from the Block.”

Jennifer Lopez in a mansion with high end clothing on, but has a Jersey Mikes sub in her hand.
Copyright Disclaimer: Screenshots are used in this post under fair use for the purposes of education, satire, and parody, consistent with 17 USC §107. Manipulated screenshots are considered derivative work and are Copyright © Nicole Finkbeiner, openly-licensed under CC-BY 4.0.

Of course, this is just the obvious. She also wore $4.5 million worth of diamonds in a partnership with Tiffanys and every outfit, accessory, etc. was more than likely carefully selected for maximum commercialization.

But, it’s just this level of ridiculous that keeps me coming back (and snickering as I write this in an airport, annoying the people near me).

JLo, I heart you, but next time, go back to being over-the-top without so many product placements, ok?

Further reading:

Would you rather product placement be obvious or not obvious?

Leah Remini Is ‘Grateful’ for the Support She’s Received from Friend Jennifer Lopez Since Cutting Ties with Scientology

 

 

History of Creative Commons Powerpoint slides (openly-licensed, of course)

History of Creative Commons Powerpoint slides (openly-licensed)

As part of the Creative Commons Certificate for Educators, I developed the above set of PowerPoint slides covering the basics of Creative Commons’ history.

Please note that the simplicity of this design is intentional; I subscribe to the Presentation Zen philosophy of presentations, which includes not putting a lot of words or clutter on slides. However, since I won’t be presenting this slide deck in person and to make it as useful to others as possible, I included basic wording.

 

 

Recommended additional readings to understand copyright and Creative Commons

As part of the Create Commons Certificate for Educators, I will be highlighting resources that build upon the course content.

Due to the grading rubric for this assignment, I’ll distinguish North American sources and Non-North American Sources.  This page will be updated regularly for the duration of the course.

North American Sources

Reading 1: “The Commons, Short and Sweet” by David Bollier is licensed under CC BY 3.0

Annotation: Unit 1 Additional Resources

Relevant content in the unit: Unit 1.2, Creative Commons: The Licenses, Paragraph 2. However, the reason I highlight this resource is that I think the below is content that needs to be added to the course.

This resource is very helpful in explaining, in simple and short word paragraphs (short and sweet, it is), the full context of the commons:

“The commons is not a resource. It is a resource plus a defined community and the protocols, values and norms devised by the community to manage its resources. Many resources urgently need to be managed as commons, such as the atmosphere, oceans, genetic knowledge and biodiversity.” (emphasis added)

Emphasizing the social norms and community accountability aspects of the commons are key to truly understanding the commons, it’s role in society, and how it can be sustained.

Reading 2: “Copyright Basics” by U.S. Copyright Office, all rights reserved.

Annotation: Unit 2 Additional Resources

Relevant content in the unit: Unit 2.1, Creative Commons: Acquiring Essential Knowledge – an Overview, all paragraphs.

I prefer sources that are short and to the point, with links allowing me to explore various topics if  I need to.  This piece goes over all of the basics of creating and maintaining a copyright license. While that is not the objective, typically, of someone taking a Creative Commons course, it helps to see this information from a pro-copyright perspective to understand all sides of the issue.

It’s also a primary source, meaning that the department issuing the copyrights in the United States also wrote this piece, which means it should be as accurate as possible.

Reading 3: 3 Steps for Licensing Your 3d Printed Stuff by Michael Weinberg. CC BY-SA 3.0

Annotation: Unit 3 Additional Resources

Relevant content in the unit: Unit 3.2, Acquiring Essential Knowledge, What types of content can be CC-licensed, suggested additional content (related to both paragraphs in current content).

While the primary purpose of this paper is about 3-D printing, this resource is a great overview of copyright law related to electronic files, whether they be photographs or the files for a 3-D printing project.

This is an especially good resource for those interested in specific examples of the delineation of the functional, non-copyrightable aspect of a work and the artistic expression, copyrightable aspects of a work.

 

Suggested additional North American Sources

Suggestion 1: “What does copyright protect?” by U.S. Copyright Office, all rights reserved.

Relevant content in the unit: Unit 2.1, Acquiring Essential Knowledge, numbers 1 and 2.

This resources is a quick FAQ of what copyright does and doesn’t protect, which can very helpful in understanding the most common instances of protection and the questions most people will ask regarding what is protected and what isn’t.  It’s also a primary source, meaning that the department issuing the copyrights in the United States also wrote this piece, which means it should be as accurate as possible.

Suggestion 2: “Educational Fair Use: A flow chart for teachers” by Lisa M. Jorgensen, all rights reserved.

Relevant content in the unit: Unit 2.4, Acquiring Essential Knowledge, paragraph 4.

This flow chart helps visualize the fair use elements of utilizing a copyrighted resource within an educational context. Considering the course I’m specifically in is for educators, I think it’s a natural addition. Note: I reached out to the author to ask if she will license the work CC-By.

 

Suggested additional Non-North American Sources

Another part of the suggested readings project is to suggest three additional resources to be included in the Creative Commons Certificate Course that come from non-North American sources.

Suggestion 1: “Benefits of an Open Access Policy” by Rhodes University Library, all rights reserved.

  • Country/Region: South Africa
  • Suggested unit of the course: Unit 2, no specific place because this is a section I’m recommending adding.
  • Why add: I struggled with the readings and additional readings of this unit of the course because none gave concrete examples of  how public domain, open access, and open licensing can impact the public. What I liked about this resource is that it gave specific examples of how an open access policy could benefit the university, the government, and the public.

Suggestion 2: “Why Australian Schools Need Fair Use” by COMMUNIA is in the Public Domain, CC0

  • Country/Region: Australia
  • Suggested unit of the course: Unit 2
  • Relevant content in the unit: Unit 2.4, Acquiring Essential Knowledge, paragraph 4.
  • Why add: This article provides an excellent overview of the challenges that copyright causes within education and Australia and how fair use could impact education in the country.

Suggestion 3: “Case Law” by from Wiki Creative Commons is licensed under CC BY 4.0

  • Country/Region: Varies
  • Suggested unit of the course: Unit 3
  • Relevant content in the unit: Unit 3.4, suggested new section of content
  • Why add: The current content is very theoretical and gives a great overview, but I think it’s conducive to retention of the content to read about actual cases where the CC License played a role in the cases. This page provides a summary of case law related to the CC Licenses.

Featured image: “Reading” by Marco Nürnbergervia Flickr Creative Commons is licensed under CC BY 2.0

Creative Commons License
This blog post is licensed under a Creative Commons Attribution 4.0 International License unless otherwise noted.