Remember what you love about your work

It’s 7 am and it’s time for me to get out of the pool, I’ve been swimming intensely for an hour, but before I go, I dive, twirl and spin my way down the lane and back, looking like a playful sea otter. I’m remembering that I love to swim. Rewind to a day during…

What’s with all of the Shen Yun ads?

If you live anywhere near a large city, you’ve probably seen the billboards, posters, flyers, etc. showing a woman graciously dancing, inviting you to a traditional Chinese dance performance called Shen Yun. When I first saw these ads, I thought, “Oh how nice, I love cultural events promoting international art forms.” What set-off my skepticism,…

The formula for selling viral toys, getting you to buy more

Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….

The organized beauty of a Bullet Journal

When I heard that the Bullet Journal was essentially “one notebook to rule them all,” my first thought was, “That’ll never work” and my second thought was, “That’s such a simple solution, why didn’t I think of it?”.

Good in theory, bad in execution

I often use this phrase when something that involved a solid plan with great thought behind the plan turns-out badly. One of the main reasons that I like this phrase is that it acknowledges that strategic thinking may not always yield good results. And, if something does go wrong, there may not be someone or…

Entrepreneurs and effective marketing

We worked on increasing the effectiveness of their marketing through understanding the Broken Windows Theory for marketing and how it can increase the effectiveness of marketing for their business.