I recently bought a dress online following this flow: See dress on a Facebook ad, fall in love with it, click on ad Ad takes me to a company page, I've never heard of the company before, this makes me wary of purchasing Conduct a Google search for reviews of dress Finding nothing, go to... Continue Reading →
I decided to venture into the New Orleans Bride Magazine's Bridal Show to see how truly crazy a bridal show really is. And I wasn't disappointed.
Does it really matter, when you’re doing an interview either in person or on camera, where you sit? It turns out, it does, and rather drastically. What’s-focal-is-presumed-causal phenomenon In Robert Cialdini’s newest book Pre-Suasion: A Revolutionary Way to Influence and Persuade he discusses the what’s-focal-is-presumed-causal phenomenon. Essentially, if a camera or third person is viewing a conversation and they can only see... Continue Reading →
This trend makes perfect sense through the lens of Raymond Lowey's "Most Advanced Yet Acceptable" (MAYA) principle, that the Atlantic Magazine writer Derek Thompson summarized beautifully in his article about what makes things cool, "[Lowey] said to sell something surprising, make it familiar; and to sell something familiar, make it surprising."
“If you want to make a significant change, it’s all or nothing, baby,” was my final thought during a presentation about increasing OER use at a college or university at this years CAMEX college bookstore conference.
I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. A friend of mine asked me... Continue Reading →
I recently attended CAMEX, the campus market expo, where college bookstore managers come to learn about products and services for their bookstores (we were there promotion open educational resources). I was very impressed by the expo and with the products & services I saw, as well as the creative booth designs. Here are photos of some of... Continue Reading →
My friend was distraught. A week before, her four year old daughter Jamie had been kicked out of a very progressive school, with a reputation of excelling with difficult children, because she was refusing to follow the rules. They asked my friend to come get her child, and had her tuition check ready for her when she... Continue Reading →