Hopefully that helps you understand what I mean when I say, I’m terrified at this moment.
And yet, what people are mostly buying it for is the packaging, the idea of a luxury product, or a personal relationship.
It’s 7 am and it’s time for me to get out of the pool, I’ve been swimming intensely for an hour, but before I go, I dive, twirl and spin my way down the lane and back, looking like a playful sea otter. I’m remembering that I love to swim. Rewind to a day during…
A few years ago, I found myself in a mostly deserted pub in Northern Houston, killing time with a few friends before an event. A young couple walked in and sat at the bar and, after a while, the young woman got up and went to the restroom. And that’s when I saw it happen;…
If you live anywhere near a large city, you’ve probably seen the billboards, posters, flyers, etc. showing a woman graciously dancing, inviting you to a traditional Chinese dance performance called Shen Yun. When I first saw these ads, I thought, “Oh how nice, I love cultural events promoting international art forms.” What set-off my skepticism,…
Create a viral marketing campaign around certain toys using social media influencers.
Undersupply the market with the toy. The limited amount furthers the frenzy and increases the desirability since now only a select number of consumers can get them (exclusivity)….
When I heard that the Bullet Journal was essentially “one notebook to rule them all,” my first thought was, “That’ll never work” and my second thought was, “That’s such a simple solution, why didn’t I think of it?”.
As organizations evolve to include more autonomous employees and roles, Commander’s Intent practices are making their way into offices to adjust to this new dynamic. For the concept to work effectively, however, leaders and team members need to fully understand their roles.
I often use this phrase when something that involved a solid plan with great thought behind the plan turns-out badly. One of the main reasons that I like this phrase is that it acknowledges that strategic thinking may not always yield good results. And, if something does go wrong, there may not be someone or…
A “rule” at a recent wine party demonstrates how to keep a negative person from ruining your sales pitch
While giving the full explanation each time may not fully prevent customer service issues from going viral and it may make things worse if it frustrates the customer, it can prevent others who are overhearing the conversation from making up their own story and creating a viral crisis via social media.
Individual distributors can share their personal opinions on things other than their products, but if they do, they must be willing to accept the risk that their customers can decide to walk.